Advertising display apparatus



Oct. 11, 1932.

E. A. 'BERNSTEIN ADVERTISING DISPLAY APPARATUS Filed Oct. 25. 1931 INVENTOR.

ATTORNEYS Patented Oct. 193i UN TE st EDWARD A. BERNSTEIN, 01F IBRQOKLYN, YORK ADVERTISING DISPLAY APPARATUS Application filed October 23, 1931. Serial 110,570,576.

' efficacious foreither purpose.

A further object of this invention is the provision of a moving window display apparatus which will be compact in structure, economical to manufacture, and can be operated with a minimum of expense.

Further objects of the invention will be apparentfrom the specification and drawing in which Fig. 1 'isa frontelevation of my improved display sign.

Flg. 2 is a sectional view along the line 22 of Fig. 1. p y 1O designates the boX or outer container for the apparatus having the removable lid or cover 11 provided with the hinge 12 and a small knob or handle by which the cover may be raised, 13. i I

There is a further opening in the top of the container, said opening being designated as 14. The opening 14 is provided for the rotation of the disc 15 which is mounted on the shaft 16 and is actuated by a clock or other motor device 17, which is not shown,-but' merely indicated herein inasmuch as any suitable mechanism such as clockwork, or a small electric motor would be suitable for the purpose. i

18 designates the upper of'the two lamps used in my apparatus and 19 the lower lamp which is operated by the main circuit 20in conjunction with the auxiliary circuit 21. The wires to the lamp 18 are designated as 22 and connect with the leading in-wires 23.

It is evident from the drawing of the electrical connections that the motor 17 and the lamp 19 being on the same circuit, will be operated synchronously at all times, but a separate switch 24 serves to operate the lamp 18 which can be connected or disconnected without reference to the circuit 21.

i The device is operated as follows Upon the face. of the disc 15 advertising matter 25 is superimposed,which advertising matter may be viewed simultaneously through the upper opening 26 and through the screen 27 onthe lower opening. The screen 27 is made of atranslucent or semi-opaque material such-as cloth, ground glass, etc.

It will also be evident that the disc 15 is" either transparent or that the advertisingon same is cut out so that the light from the lamp 18 is the rear of the disc may shine therethrough. It is evident that-the advertising through the upper opening 26 will be visible in the daytime and will also be visible in the nighttime when the lamp islighted. It will be noted that the upper andlower openings through which the advertising is viewed are of disproportionate sizes and on account ofthis, I have provided a magnify-T ing lens 28 which serves toreverse, magnify and project the image upon the screen 27.

The disc 15 is provided with athumb screw 29 to facilitate the changing ,of advertisementson the face ofthe disc; I

tising matter of the disc shown in the upper.

opening is visible at all times, that is, either by day or by night, The advertising matter shown in the lower opening and displayed upon a screen is visible only in the night time, that is, when artificial light is used, as normally the illumination through the screen would be insuflicient to counteract the effect of daylight] I o i j Instead of the vertical disc shown in the drawing, I may substitute therefor a cylinder revolving horizontally which will carry.

the advertising matter instead of the disc.

In thisc'ase, insteadof the lamp 18 shown inthe drawing herein, 1 would employ a lamp placed centrally inside of the revolving cyl-I inder and near the top thereof. der would be actuated by a or motor the same asi in; the embodiment shown in the drawing herein. In such a cyl'-' This cylin small clockwork semi-opaque and the lower part through which the advertising would be visible would be opaque and the advertising matter would be shown only by reflected light.

Having fully described my invention, what I claim is:

f 1. In an advertising display, a rotating display member containing advertising, and a plurality of orifices of different sizes through which different portions'of said advertising may be simultaneously viewed, one portion of said advertising on said rotating member being enlarged when viewed.

2. In an advertising display, a rotating display member containing advertising, and a plurality of orifices of different sizes through which different portions of said advertising may be simultaneously viewed, one part of said advertising being viewed by reflected light, the other part of said advertising being viewed by transmitted light.

3. In an advertising display apparatus a rotating member carrying advertising, means for illuminating said member, and independent orifices of different sizes through which separate portions of the advertising may be separately viewed,one portion of said advertising on said rotating member being enlarged when viewed.

4. In an advertising display apparatus, a housing, a revolving disc mounted in said housing and actuated by a motor, advertising matter mounted upon said disc, and a plurality of orifices in the front of said hous- I ing of diflerent sizes, by which different parts of the advertising may be simultaneously viewed, a portion of sald advertislng on said direct lighting, the advertising displayed.

disc being enlarged when viewed. I p 5. In an advertising displayapparatus, a

housing, a revolving disc mounted in" said I housing and actuated by a motor, advertising matter mounted upon said disc, and orifices in the front of said housing by which one portion of the advertising may be viewed by transmittedlight and by which'another portion of the advertising may be simultaneously viewed by refiectedlight. r

6; In an advertising display apparatus, a housing, a revolving disc mounted in said housing, a motor to actuate said. revolving disc, and means by which one portion of the advertising upon the revolving disc maybe viewed by direct lighting and another portion of the advertising may be viewed by inby indirect lighting being enlarged when viewed.

7 7 In an advertising displayapparatus, a

housing, a revolving disc carrying advertising matter revolving in said housing, a

motor actuating said disc, and means by which some of the advertising matter on the disc may be projected upon the front of the apparatus by direct lighting and another portion of the advertising matter on the disc may be simultaneously projected on the front of the apparatus by indirect lighting.

8. In an advertising display apparatus, a housing, a disc carrying advertising, on a translucent background mounted in said housing, .a motor actuating said disc and lighting means on the front and rear ,ofsaid disc to project the advertising on said disk to the front of said apparatus, by reflected as well as bydirect light rays.

9. In an advertising displayapparatus, a housing, a d1sc carrying advertising, on a transparent background, mounted in said housing, a motor actuating said disc and lighting means on the front and rear of said disc to project theadvertising on said disc through a plurality of orifices in the front of said apparatus, by reflected as well as by.

direct light rays.

10. In an advertising display apparatus,

11. In an advertising display apparatus,

a revolving member carrying advertising, a

motor actuating'said member,a plurality of lamps illuminating said advertising, .and.

means by which a'portionof said advertising maybe viewed by direct lightand'a portion of said advertising maybeviewed by reflected light, part of said advertising being enlarged.

12. Ina display apparatus, a revolving I disc carrying advertising matter, a motor actuating said disc and openings on :the front of said apparatus by which the advertising on said disc may be simultaneously viewed through said'openin'gs', part of saidv advertising on said disc being view-edin an enlarged relation to the advertising on said disc.

13. In a display apparatus, a revolving member carrying advertising matter, a motor actuating said member and openingson the front of said apparatus by which the advertising on said disc may be simultaneously viewed through said openings, part of said advertising on said disc being viewed in an enlarged relation .to the advertising .on said disc. 1

In testimony whereof I afiix my signature.

EDWARD A. BERNSTEIN. 

